THE MARKETPLACE FOR INTERNET ATTENTION

Your audience has a price.
Let brands bid for it.

Creators auction sponsorship slots in their next posts. Brands bid on real reach. Highest bid wins.

Browse live auctions

No follower-count pricing. Real impressions. Real engagement. Real bids.

LIVE MARKET
09:41:08 UTC
CREATOR / NICHEREACH / ENG.INVENTORYCURRENT BIDENDS
DM
@devmarcusAI / Dev
128K6.2% eng.
Mention
$846 bids
18m
AB
@alexbuildsAI · SaaS
84.2K4.8% eng.
Mention
$724 bids
08:42
SC
@sarahcodesDevTools · AI
231K3.2% eng.
Thread
$1905 bids
14:18
MS
@marcshipsIndie Hackers
41K7.1% eng.
Reply
$386 bids
02:51
Updates every 12 secondsView all auctions
JUST NOWSomeone just bid $108
DEMO MARKETPLACE DATA
$38,420Sponsorship bids
12.4MReach listed
684Creator slots
$0.82Median marketplace CPM

Stop buying followers. Buy measurable attention.

A 200K-follower account can reach 8K people. A 20K-follower account can reach 150K. ShouldOutToday prices creators using what actually matters: distribution.

Reach is the signal.We make it legible to everyone.
CREATOR A205K followers
AO
@alexonchainCrypto · Founder
30 POST MEDIAN
MEDIAN IMPRESSIONS11K
ENGAGEMENT1.1%
Suggested Sponsor Mention$18
VS
CREATOR B24K followers
JW
@janewritescodeDevTools · Educator
30 POST MEDIAN
MEDIAN IMPRESSIONS93K
ENGAGEMENT7.4%
Suggested Sponsor Mention$71
FOLLOWERSREACH

Every post has different real estate.

Creators choose what they are willing to sell. Brands bid only on the format they want.

013 slots open

Sponsor Mention

Creator posts normally. A short disclosed sponsor line appears at the end.

Sponsored by @Acme
Low interruptionStarting at $24
02Auction live

Thread Sponsor

Sponsor attribution attached to a thread where the conversation is already moving.

↳ This thread is brought to you by
Native contextStarting at $58
034 bids

Sponsored Reply

Brand placement as a disclosed creator reply, timed to the right conversation.

Replying with a useful resource ↓
High intentStarting at $18
042 slots open

Full Sponsored Post

An entire post dedicated to the sponsor, built in the creator’s own voice.

A closer look at @Acme
Full attentionStarting at $120
05Coming up

Image Sponsor

Sponsor integrated into supporting media where the creator’s format makes sense.

[ creator media / sponsor ]
Visual recallStarting at $43
0612 listed

Custom Slot

Creator defines a custom sponsorship format, with terms visible before a bid.

Define your own inventory
Creator-definedStarting at Ask

Paid promotions must use required platform disclosures and comply with applicable advertising rules.

A clean auction for every slot.

01

CREATOR LISTS

@alexbuilds lists a Sponsor Mention in tomorrow’s post.

02

BRANDS BID

$32 → $41 → $58 → $72

$32$41$58$72
03

HIGHEST BID WINS

The creator approves the advertiser and campaign.

04

POST + VERIFY

ShouldOutToday records performance and releases payment.

performance logged

Find attention before everyone else does.

Browse creators like a market, not a spreadsheet.

SHOULDOUTTODAY / MARKET
DEMO VIEW
684 SLOTS · SORT BY ENDING SOON
CREATOR NICHEMEDIAN REACH ENG.SLOTCURRENT BIDEST. CPMENDS
DM@devmarcus
AI / Dev128K6.2%Mention$84$0.6618m
AB@alexbuilds
AI · SaaS84.2K4.8%Mention$72$0.8508:42
SC@sarahcodes
DevTools · AI231K3.2%Thread$190$0.8214:18
MS@marcships
Indie Hackers41K7.1%Reply$38$0.9202:51
SELECTED SLOT
DM
@devmarcusAI / Dev · Sponsor Mention
LIVE
CURRENT BID$846 bids · 18m left
Estimated reach78K – 162K
Estimated CPM$0.59 – $1.22
Demo interaction — no bid will be placed.

What is your X account worth?

Turn public performance into an estimated sponsorship price.

BJ
@buildwithjaneDeveloper · Educator · 48.2K followers
ANALYZED
ESTIMATED SPONSORSHIP VALUE$640 $1,150/ month potential
MEDIAN IMPRESSIONS67.4K
ENGAGEMENT5.8%
CONSISTENCY91 / 100
Suggested Sponsor Mention$34 – $52
Thread Sponsor$78 – $115
Full Post$180 – $270
Top 8% of developer accounts by engagement

Estimates are based on available performance signals and are not guaranteed earnings.

One profile. Everything a brand needs to decide.

No black boxes. Just the performance signals, inventory, and history behind every price.

JW
@janewritescode Developer education · Building in public
DEVTOOLSAIINDIE
MEDIAN IMPRESSIONS92K 18.4%
AVERAGE IMPRESSIONS124Klast 30 posts
ENGAGEMENT5.7%top 12% in niche
CAMPAIGNS COMPLETED314 repeat sponsors
LAST 30 POSTS / IMPRESSIONSMEDIAN 92K
200K100K0
30 DAYS AGO15 DAYS AGOTODAY
SPONSORSHIP INVENTORY3 FORMATS
Sponsor MentionCurrent auction · 4 bids
LIVE$47
Thread SponsorBuy now · next slot Friday
OPEN$120
Full Sponsor PostAvailable next Tuesday
RESERVE$230
CAMPAIGN HISTORYVERIFIED PERFORMANCE
BRANDFORMATPRICEACTUAL IMPRESSIONSACTUAL CPM
LLinearThread$104118K$0.88
RRaycastMention$6176K$0.80
AArcFull Post$220244K$0.90

Don’t have budget? Trade reach.

Swap sponsorships with creators whose attention is worth roughly the same as yours.

AB
@alexbuildsAI founders
MEDIAN REACH60K
ENGAGEMENT5.2%
ESTIMATED PROMO VALUE$74
94%MATCHAudience overlap: 31%Follower overlap: 4%
SS
@sarahshipsDevelopers
MEDIAN REACH28K
ENGAGEMENT8.1%
ESTIMATED PROMO VALUE$69
ALEX GIVES1 Sponsor Mention $74 value
SARAH GIVES1 Thread Sponsor $69 value
DIFFERENCE$5

Turn reach into something spendable.

Promote someone today. Use the value you earned to get promoted by someone else tomorrow.

COMING LATER
REACH LEDGERDEMO
+
Promoted @sarahshipsToday · Sponsor Mention
+80 RC
Spent on @janewritescodeYesterday · Thread Sponsor
−40 RC
1 RC ≈ $1 of estimated promo value

You already built the audience. Now let the market price it.

Control the terms, choose the formats, and keep the final say on who gets access to your attention.

  • Choose what you sell
  • Set minimum prices
  • Control sponsorship frequency
  • Approve every advertiser
  • See expected value before accepting
  • Get performance history
  • Receive payment after verification
CREATOR SETTINGSDRAFT
Sponsorship formatsChoose what appears on your profile.
ALLOWED CATEGORIESDevToolsAISaaS
BLOCKED CATEGORIESCryptoGamblingAdult
CAMPAIGN PLANNERDEMO
TOTAL BUDGET$1,000USD
AUDIENCEAI Developers
REGIONUS + Europe
FORMATSMention · Thread
MIN. ENGAGEMENT4%
RECOMMENDED ALLOCATION18 CREATORS
Core devAI buildersFounders
PROJECTED REACH720K – 1.1M
ESTIMATED CPM$0.91 – $1.39
ESTIMATED BIDS$863
Campaign projections are estimates.

Buy distribution. See the economics before you bid.

Build a campaign from the attention already moving through your niche. Every estimate is visible before you commit.

Projected reachEst. CPM bandsCreator mix
Browse creator market

Every sponsorship makes pricing smarter.

ShouldOutToday learns what attention actually sells for—not what a follower count says it should sell for.

WHAT GETS MODELED
01Actual impressions
02Likes + replies + reposts
03Clicks where available
04CPM
05Creator acceptance rate
06Sponsor repeat rate

Disclosure by default.

Every paid campaign is designed around clear paid-promotion disclosure and creator approval.

01Campaign disclosure

Every paid slot has clear terms.

02Advertiser controls

Creators set categories they accept.

03Creator approval

No campaign runs without a yes.

04Campaign verification

Performance is recorded after posting.

ShouldOutToday does not hide paid promotions or attempt to bypass platform advertising rules.

Not another influencer marketplace.

TRADITIONAL PLATFORMS
Search creators
Negotiate manually
Follower-count pricing
Opaque rates
Email back-and-forth
Campaign reports later
SHOULDOUTTODAY
Live inventory
Market pricing
Real reach
Public / private bidding
Instant valuation
Measured CPM
Cross-promotion

The market works when everyone can enter.

Marketplace-first pricing. Simple enough to understand before your first bid.

CREATORS
$0/mo
  • List sponsorship inventory
  • Account valuation
  • Auction access
  • Swap matching
  • Performance analytics

ShouldOutToday takes a fee only when you earn.

PRO / TEAMS
Coming soon
  • Campaign automation
  • Bulk bidding
  • Audience targeting
  • Team collaboration
  • API access

Built for teams buying attention at scale.

Your next customer
already follows someone.

Find them. Bid for the introduction.

Browse live auctions